Diego Etcheverry aka setdebelleza, is a prominent Spanish artist, illustrator, and graphic designer with experience as an art director. Drawing his inspiration from sources in popular and commercial culture, setdebelleza creates eye-catching artworks with a powerful impact on contemporary life. Through his tongue-and-cheeky style, reflected in his continued interest in using media beyond simply paint and canvas, setdebelleza magically flirts with the viewer and makes him think outside the box.