Jean-Michel Galland

In advertising creation for 30 years, he decided 10 years ago to take the step towards pure artistic creation. It intends to differentiate advertising "commercial art" intended to sell a product, art, which must according to its definition, arouse any emotion. Pop Art is one of the movements that he likes and which, by its aesthetics, its combination between images and texts, naturally directed his work towards a universe dedicated to the image and to the highlighting of objects and of popular themes. Like Roy Lichtenstein, Tom Wesselmann or even James Rosenquist, he uses the codes of his time to talk about everyday life, and about certain mass concerns. In the series "The new superheroes" he wants to show two things, the aesthetics of the sport and the representation of the super man conveyed by rugby players among others. Show the force deployed, the hand-to-hand combat, the almost superhuman physical commitment. The titles borrowed from rugby jargon are evocative of this commitment. “Since antiquity, the crowd has needed Sports, games, and confrontations. The crowd needs to be galvanized by heroes, here represented by rugby players and Sumos. Nowadays, and with the help of cinema and comics, we fantasize about the "super-man" represented by characters like Superman, Batman, Spiderman ... "The consumer society inspires him, he denounces it. the drifts through the series "Last Consumption": "Self-medication" is a way of designating a loss of control, the drug is trivialized, it is an authorized suicide. "Femme Fatale" she kills without noticing it. Beyond its interior it definitely cleanses nature. We will only have clean houses and a still life. “Mr. Clean” icon, Mr. Clean is always represented from the front and he decides to represent him in profile. One way to show it from another point of view, we discover it differently. “I emphasize all the codes used in the advertisements intended to sell us the product to highlight the hidden side of the product. "Pan" is the very representation of a consumer society governed by the traceability of everything. Tracking, identification, indexing, one-click access to all kinds of data, the end of anonymity. Starting point for his reflection on bad consumption of which we are all consumers.