Born in 1983 - France
Rero was born in 1983. Rero questions art and its codes as well as the notions of image and intellectual property through an acronym that appears regularly in his works : WYSIWYG (What You See Is What You Get). His research about the "denial of the image" is best defined as provocative and self-deprecating.
Strongly influenced by philosophy and sociology, he questions the consumer society and the issue of obsolescence, without judging, but giving the viewers the tools to make their own judgements. The enigmatic corssed out messages are his signature.
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