YouNs

YouNs is a digital artist who draws inspiration from different worlds for his creations. Indeed, Street Art, Pop Art and Photography are an integral part of his artistic universe. He is inspired by his generation, travels and also by the messages that run through the walls of cities around the world.

YouNs is launching a new collection in 2022 called “QontRast".

"In this new 3.0 world, in our matrixed generation, in this giant "Metaverse" where everything is codified, where everything is scanned, where everything has a QR code, I was inspired and I wanted to make the virtual real. I tried to make it something that would have a nobler meaning, something tangible, authentic, true. In this new society where we need to have a QR code for everything, I urgently needed to take the opposite view of this new reality and make it prettier.

I opted for lenticular…

Why lenticular art?

For the simple reason that I wanted to make my works animated. Digital is on the move but locked in a box. This time the real takes over, it also moves, but the difference is that it is there, before our eyes. At a time when NFTs are revolutionary, I had this artistic need to create an insolent work that would embellish this new fashion that tends to destroy art as we have always known it.

Don't get me wrong, I'm not against this trend made in the Internet, but I had this absolute desire to create meaning. Yes, that's my work, it makes sense in an increasingly insane world! But for all that, I've never liked clear-cut opinions, so each of my physical works has an NFT.

The digital and the real become a couple. Learn to live with the times without throwing the past in the trash. Living together is in this work. As for the fact that the paintings represent women, it's because I've always wanted to work with women, but to do so I needed a project worthy of this stronger sex.

I like their nuances, their contradictions, their powers. Nothing gives me more emotion than a portrait of a woman. I can't explain why, but that's how it is. There is nothing more beautiful And then in this society where we tend to sell anything and everything with a naked female body, here, in these works, the QR Code belongs to this goddess. These are the rules of the game. She is no longer for sale. She is the mistress of the game. She holds the secret. Her and no one else. And if this collection is called “QontRast", it is because the work is nuanced by the existence of the QR code, hence the choice of these bright colors. "QontRast" goes well with these Women who carry my project.

They should no longer strive for perfection as they have always thought with this societal injunction hanging over their heads. Here everything is contrasted.

And if this project is particularly close to my heart, it is for a very personal reason that I have decided to deliver it to you, because in my opinion, an artist must expose himself.

Years ago I was talking with my cousin about working women and only women. I didn't know how, but what I did know was that for me nothing was more beautiful and evocative. This cousin is the brother I never had.

He pushed me in this direction but this idea remained in the pit of my head, locked up twice by a QR Code. My cousin, Steve, left us.

I miss him every day and I see him in each of my works, he who believed in me even more than myself. One morning, this collection appeared to me…

I can't tell you why, but I know it was him. "QontRast" pays him more than ever homage.