Scott Froschauer

Scott Froschauer is an experimental artist who lives and works in Los Angeles, where his primary focus is on exploring new spaces and techniques for communication. His series "word on the street" is currently on view throughout the city of Glendale, where he takes the familiar shape, color and type face of everyday street signs and changes the language. The language in ordinary signage is abrupt and standoffish, whereas Froschauer presents the viewer with a positive affirmation, rather then a warning. In 2018 Froschauer's "word on the street" will be included in the Smithsonian collection at the Renwick gallery and is continuing to expand to additional cities across America.