![Painting, Vogue, Fortunato Depero](https://media.artsper.com/artwork/738129_1_grid.jpg)
Presentation
"The art of the future will be powerfully advertising art."
So wrote in the early 1930s Fortunato Depero, the futurist artist who more than any other will contribute to the evolution of advertising in Italy. His historic collaboration with Davide Campari made him a true symbol of the new industrial culture.
Painter, sculptor, set designer, costume designer and graphic designer, Depero remodeled the concept of lettering and illustration with the aim to obtain the strongest visual impact and create posters and billboards that immediately polarized attention.
Depero's advertising revolution shaped the collaborations with important Italian companies such as Magnesia and Acqua San Pellegrino, Strega liqueur, Schering pharmaceutical, and above all with Campari, for which he also designed the iconic bottle in the shape of an inverted goblet in 1932, confirming himself as a precursor of product marketing and branding as we know them today.
Depero revised and reshaped the canons of poster, focusing on visual immediacy, essentiality of forms and strength of the typeface. His gritty, aggressive and explosive style, characterized by bold coloristic combinations of spot colors, still makes him a source of inspiration for contemporary designers today.
![Painting, Vogue, Fortunato Depero](https://media.artsper.com/artwork/738129_1_grid.jpg)
![Fine Art Drawings, Bitter Campari - l'aperitivo, Fortunato Depero](https://media.artsper.com/artwork/1003500_1_grid.jpg)
Bitter Campari - l'aperitivo
Fortunato Depero
Fine Art Drawings - 24.3 x 21.8 cm Fine Art Drawings - 9.6 x 8.6 inch
$10,066
![Fine Art Drawings, Campari nel cuore, Fortunato Depero](https://media.artsper.com/artwork/1003506_1_grid.jpg)
Campari nel cuore
Fortunato Depero
Fine Art Drawings - 30.6 x 21.1 cm Fine Art Drawings - 12 x 8.3 inch
$10,066
![Painting, Arance e limoni, Fortunato Depero](https://media.artsper.com/artwork/1002669_1_grid.jpg)
![Painting, Elasticità di gatti, Fortunato Depero](https://media.artsper.com/artwork/1002645_1_grid.jpg)
![Fine Art Drawings, Strega, Fortunato Depero](https://media.artsper.com/artwork/1003539_1_grid.jpg)
![Fine Art Drawings, La rivista del popolo d'Italia, Fortunato Depero](https://media.artsper.com/artwork/1003530_1_grid.jpg)
La rivista del popolo d'Italia
Fortunato Depero
Fine Art Drawings - 30.6 x 21 cm Fine Art Drawings - 12 x 8.3 inch
$7,829
![Fine Art Drawings, Uova a sorpresa Unica, Fortunato Depero](https://media.artsper.com/artwork/1003512_1_grid.jpg)
Uova a sorpresa Unica
Fortunato Depero
Fine Art Drawings - 30.6 x 21.1 cm Fine Art Drawings - 12 x 8.3 inch
$8,948
![Painting, Uomo+Casa, Fortunato Depero](https://media.artsper.com/artwork/1002681_1_grid.jpg)
![Fine Art Drawings, Visioni simultanee. Terra + cielo, Fortunato Depero](https://media.artsper.com/artwork/1002663_1_grid.jpg)
Visioni simultanee. Terra + cielo
Fortunato Depero
Fine Art Drawings - 44.5 x 59.8 cm Fine Art Drawings - 17.5 x 23.5 inch
$50,331
![Fine Art Drawings, Trento - Bondone Corsa in Salita, Fortunato Depero](https://media.artsper.com/artwork/644562_1_grid.jpg)
Trento - Bondone Corsa in Salita
Fortunato Depero
Fine Art Drawings - 26.5 x 24 x 0.1 cm Fine Art Drawings - 10.4 x 9.4 x 0 inch
$19,685
![Fine Art Drawings, Strega, Fortunato Depero](https://media.artsper.com/artwork/1003542_1_grid.jpg)
Strega
Fortunato Depero
Fine Art Drawings - 24.6 x 16.7 cm Fine Art Drawings - 9.7 x 6.6 inch
$8,948
![Fine Art Drawings, Citrus, Fortunato Depero](https://media.artsper.com/artwork/1003533_1_grid.jpg)
![Fine Art Drawings, Re di denari, Fortunato Depero](https://media.artsper.com/artwork/1002675_1_grid.jpg)
Re di denari
Fortunato Depero
Fine Art Drawings - 31.5 x 43.5 cm Fine Art Drawings - 12.4 x 17.1 inch
Sold
![Fine Art Drawings, Acqua San Pellegrino, Fortunato Depero](https://media.artsper.com/artwork/1003515_1_grid.jpg)
Acqua San Pellegrino
Fortunato Depero
Fine Art Drawings - 29.1 x 20.8 cm Fine Art Drawings - 11.5 x 8.2 inch
Sold
![Fine Art Drawings, Bulloni e viti, Fortunato Depero](https://media.artsper.com/artwork/1003521_1_grid.jpg)
Bulloni e viti
Fortunato Depero
Fine Art Drawings - 29 x 23 cm Fine Art Drawings - 11.4 x 9.1 inch
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![Fine Art Drawings, Dentro e fuori l'osteria, Fortunato Depero](https://media.artsper.com/artwork/1003494_1_grid.jpg)
Dentro e fuori l'osteria
Fortunato Depero
Fine Art Drawings - 29.5 x 23.2 cm Fine Art Drawings - 11.6 x 9.1 inch
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![Fine Art Drawings, Cantiere sonoro, Fortunato Depero](https://media.artsper.com/artwork/1003488_1_grid.jpg)
Cantiere sonoro
Fortunato Depero
Fine Art Drawings - 25.5 x 38.8 cm Fine Art Drawings - 10 x 15.3 inch
Sold
![Fine Art Drawings, New York-Harlem in Jungle Jazz, Fortunato Depero](https://media.artsper.com/artwork/1002654_1_grid.jpg)
New York-Harlem in Jungle Jazz
Fortunato Depero
Fine Art Drawings - 43 x 48 cm Fine Art Drawings - 16.9 x 18.9 inch
Sold
![Fine Art Drawings, Omposs/Oboloto/Palo..., Fortunato Depero](https://media.artsper.com/artwork/1014219_1_grid.jpg)
Omposs/Oboloto/Palo...
Fortunato Depero
Fine Art Drawings - 96 x 74 cm Fine Art Drawings - 37.8 x 29.1 inch
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![Fine Art Drawings, Presbitero (uomo-matita), Fortunato Depero](https://media.artsper.com/artwork/1003524_1_grid.jpg)
Presbitero (uomo-matita)
Fortunato Depero
Fine Art Drawings - 24.4 x 17.7 cm Fine Art Drawings - 9.6 x 7 inch
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![Fine Art Drawings, New York. Donna + Grattacieli, Fortunato Depero](https://media.artsper.com/artwork/1002657_1_grid.jpg)
New York. Donna + Grattacieli
Fortunato Depero
Fine Art Drawings - 61.5 x 44 cm Fine Art Drawings - 24.2 x 17.3 inch
Sold