Softtwix

A trained photographer, Softtwix worked for several years in the fashion and advertising industry, notably in Paris, London and Milan, before setting up as a photographer in Paris. Interested in street art for its accessible side in direct connection with passers-by, in 2014 she launched an urban installation project. Photos of female faces on a black background are stuck on walls in the street, in wastelands or on construction sites in progress, casting a critical eye on the aesthetic expectations that our society projects on women. For each of these installations, the artist pays particular attention to the choice of location seeking the perfect interaction between the work and the context.