Barbara Kruger
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Barbara Kruger

United States • 1945

Biography

Barbara Kruger's deeply conceptual and politically oriented body of work developed out of her earlier career in design for magazines such as Mademoiselle, House and Garden and Aperture. Her experience working with publications directly influenced her artistic style, evidenced in her signature use of collaged text and image, which draw directly on the imagery of graphic design and advertising. Kruger's images are typically sourced from magazines and other widely circulated media, situating them with debates about appropriation and authorship. Over these appropriated images, she appends aphorisms and witty quips such as “Your Body is a Battleground" and “I Shop Therefore I Am," intended to both intrigue and accuse the viewer. These often-aggressive texts and the jarring black, white, and red palette of many of her works urgently implore the viewer to examine his or her own relationship to not only the artwork, but also the visual culture they participate in, which is linked to consumerism, feminism, and classism.

Kruger's work has been exhibited widely, including solo shows at the Whitney Museum of American Art, the Museum of Contemporary Art in Los Angeles, the Contemporary Arts Museum Houston, Los Angeles County Museum of Art, the ICA London, and MoMA PS1. She has also been featured at numerous biennials, including the Venice Biennale in 1982 and 2005 and the Whitney Biennial in 1983 and 1985. 

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Why does Barbara Kruger use pronouns?
Barbara Kruger uses pronouns like "you," "we" and "they" to directly engage viewers, challenge their perspectives, and highlight issues of power, identity, and social constructs in her art. This creates a personal and confrontational dialogue.
What is the Barbara Kruger method?
The Barbara Kruger method involves combining bold, declarative text—often in white Futura font on red backgrounds—with black-and-white imagery to deliver powerful social and political messages, critiquing consumerism, gender, and power structures.
How did Barbara Kruger change the world?
Barbara Kruger revolutionized contemporary art by blending bold text and striking imagery to challenge consumerism, gender roles, and power structures. Her iconic works have inspired activism and redefined visual communication in art.
Did Barbara Kruger make the Supreme logo?
Barbara Kruger did not make the Supreme logo, but the brand’s iconic red-and-white design is directly inspired by her signature text-based artworks. Supreme has never officially credited Kruger for this influence.