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In his personal work, free from any constraints, F2B hijaks logos and icons known to the public. He loves painting and collage and found a new means of expression through print.
In 2005 his work took a turn towards consumerism and brands, in the tradition of neo pop art. He created "BrandBabes" - pin-ups wearing logos. Named by some art dealers as "one of Warhol's grandsons", F2B explores this new concept in series such as "Buttocks Factory" or "Comixs", inspired by Marvel heroes.