DEPERO. Futurism & Advertising
Roma From March 6, 2021 to April 23, 2021
So wrote in the early 1930s Fortunato Depero, the futurist artist who more than any other will contribute to the evolution of advertising in Italy. His historic collaboration with Davide Campari made him a true symbol of the new industrial culture.
Painter, sculptor, set designer, costume designer and graphic designer, Depero remodeled the concept of lettering and illustration with the aim to obtain the strongest visual impact and create posters and billboards that immediately polarized attention.
Depero's advertising revolution shaped the collaborations with important Italian companies such as Magnesia and Acqua San Pellegrino, Strega liqueur, Schering pharmaceutical, and above all with Campari, for which he also designed the iconic bottle in the shape of an inverted goblet in 1932, confirming himself as a precursor of product marketing and branding as we know them today.
Depero revised and reshaped the canons of poster, focusing on visual immediacy, essentiality of forms and strength of the typeface. His gritty, aggressive and explosive style, characterized by bold coloristic combinations of spot colors, still makes him a source of inspiration for contemporary designers today.
In partnership with:
GALLERIA MATTEOTTI, Turin IT.
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Roma, Via Giulia 103/A
00186, Roma
Italy
Details
New York-Harlem in Jungle Jazz
Fortunato Depero
Fine Art Drawings - 43 x 48 cm Fine Art Drawings - 16.9 x 18.9 inch
Sold
New York. Donna + Grattacieli
Fortunato Depero
Fine Art Drawings - 61.5 x 44 cm Fine Art Drawings - 24.2 x 17.3 inch
Sold
Visioni simultanee. Terra + cielo
Fortunato Depero
Fine Art Drawings - 44.5 x 59.8 cm Fine Art Drawings - 17.5 x 23.5 inch
€45,000
Re di denari
Fortunato Depero
Fine Art Drawings - 31.5 x 43.5 cm Fine Art Drawings - 12.4 x 17.1 inch
Sold
Cantiere sonoro
Fortunato Depero
Fine Art Drawings - 25.5 x 38.8 cm Fine Art Drawings - 10 x 15.3 inch
Sold
Dentro e fuori l'osteria
Fortunato Depero
Fine Art Drawings - 29.5 x 23.2 cm Fine Art Drawings - 11.6 x 9.1 inch
Sold
Bitter Campari - l'aperitivo
Fortunato Depero
Fine Art Drawings - 24.3 x 21.8 cm Fine Art Drawings - 9.6 x 8.6 inch
€9,000
Campari nel cuore
Fortunato Depero
Fine Art Drawings - 30.6 x 21.1 cm Fine Art Drawings - 12 x 8.3 inch
€9,000
Uova a sorpresa Unica
Fortunato Depero
Fine Art Drawings - 30.6 x 21.1 cm Fine Art Drawings - 12 x 8.3 inch
€8,000
Acqua San Pellegrino
Fortunato Depero
Fine Art Drawings - 29.1 x 20.8 cm Fine Art Drawings - 11.5 x 8.2 inch
Sold
Bulloni e viti
Fortunato Depero
Fine Art Drawings - 29 x 23 cm Fine Art Drawings - 11.4 x 9.1 inch
Sold
Presbitero (uomo-matita)
Fortunato Depero
Fine Art Drawings - 24.4 x 17.7 cm Fine Art Drawings - 9.6 x 7 inch
Sold
La rivista del popolo d'Italia
Fortunato Depero
Fine Art Drawings - 30.6 x 21 cm Fine Art Drawings - 12 x 8.3 inch
€7,000
Strega
Fortunato Depero
Fine Art Drawings - 24.6 x 16.7 cm Fine Art Drawings - 9.7 x 6.6 inch
€8,000
Fortunato Depero
Italy