Lion,
1955
Jean-Pierre Ronzel
Photography : black & white edition
39 x 29 x 1 cm 15.4 x 11.4 x 0.4 inch
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About the artwork
Type
Unique work
Signature
Signed artwork
Authenticity
Sold with certificate of Authenticity from the gallery
Invoice from the gallery
Dimensions cm • inch
39 x 29 x 1 cm 15.4 x 11.4 x 0.4 inch Height x Width x Depth
Support
Framing
Not framed
Tags
Artwork sold in perfect condition
Artwork location: France
Very beautiful photograph of Lion by Jean Pierre Ronzel. He photographed this lion in 1955 in order to prepare an advertising campaign for Volkswagen. This unique print is strikingly realistic and extremely high quality despite its 61 years! a document to be kept and framed through an anti-UV glass. Photo signed and dated by the artist.
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Presentation
Jean-Pierre Ronzel (Bois-Colombes, 1930) At 14, Jean-Pierre Ronzel enrolled in the technical high school of applied arts rue Dupetit-Thouars in Paris then continued his training at the Professional School of Industrial Design which has a section “Advertisement” in which Max Ponty, the famous designer of the eponymous cigarette packet gypsy, teaches. Perfecting his training, he worked a few months for the Office de Documentation par le Film then for the ABC advertising agency, and finally decided to stand on his own feet, we are in 1948, Jean-Pierre Ronzel is 18 years old. He knocks on the door of the Figaro and his first project is accepted, a photograph of the perfume “Ever After” for Paquin, of which he remembers, moved, the conditions of production: “With my father's camera, I photograph the bottle in my parents' apartment, the bottle being illuminated by an ordinary bulb, the light directed through a magnifying glass towards the bottle. "(Unpublished text) In 1951, he created his first company, the" Graphic Photo "studio, dissolved in 1952 but having had among others as clients: Colgate-Palmolive, Vespa and Pathé-Cinéma! In 1954, he worked at Boussac and the volume of orders became so important that he proposed to the company to create its own photo studio by integrating a laboratory, the offer was accepted and Jean-Pierre Ronzel produced for Jalla, for example. (terry cloth from Boussac) one of the very first photographs of a naked female silhouette, the young woman who appears behind the cathedral glass evoking a shower screen is Christine Gabillot, star model of Diadermine. He left Boussac in 1956, went to Germany where the photographic equipment was the most advanced and returned with a Linhof 20 x 25 cm camera. In 1957 he renovated a former printing ink workshop in Levallois-Perret where he worked until 1995 and conquered the world of advertising photography! Very few photographers can boast of the track record of Jean-Pierre Ronzel who works with all the major agencies and the biggest advertisers: Badoit, Ariel, Phillips for Elvinger; Ovomaltine, IBM, Saint-Gobain and Tupperware for RLDupuy; Camay and Bonux for Dorland; Bic pens for the French Propaganda Agency, etc. Finally Volkswagen (1960-1962), Porsche Sonauto (from 1963) then Yamaha will entrust the image of their brand to it for 30 years and Jean-Pierre Ronzel will deeply renew the imagery of automobile advertising, too often frozen in the archetype of the rolling machine, swallowing kilometers, or parked in front of a pretty property with characters with conventional attitudes ... Look closely at the images of Jean-Pierre Ronzel, all express, at the end of an immense professionalism technique, a simple and real joie de vivre that make him a sort of Prévert or Jacques Tati of advertising photography.
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