Alberto

"Three thousand six hundred times an hour, the second whispers: remember."

This verse by Baudelaire could appear as an epitaph by Alberto Cordiero as the anguish of passing time is universal.

Obsessed by time and its movement that it operates on it, he seized on this difficult and rich subject as his favorite object. For him, time is not only a duration but in turn an instant or on the contrary eternity. Influenced by the Duchampian gesture which launched the wave of the ready-made, an upturned urinal entitled "fountain", Alberto fervently handles the symbol of the manufactured object. The artist transforms an everyday object into a work of art, by absorbing the temporality of the Watch - Object.

Much more than a watch, Cordiero stages the unmissable Rolex, a symbol of luxury and perfection.

If we talk about the Noble Art of owning an exceptional watch, Rolex has known through its history to be inscribed in time as a marker of each era.

The artist in his paintings invites us on a journey through the seasons. In a Pop study, Alberto's inspiration sometimes reinvents the icons and sometimes the symbols of our society. If the value of a watch always comes from the sum of emotions it generates, the work of Alberto Cordiero is part of a translation of the world around us.