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Humberto Cruz is an American-Mexican artist and illustrator born in California and raised in Tijuana, whose energy and cultural contrasts feed his creative universe. Currently based in San Diego, he develops a pop, colorful, and playful style, mixing expressive typography, collage, photography, and hand-drawn characters.
Through his compositions full of humor and nostalgia, he explores identity, love, and human emotions. His unique universe has led him to collaborate with brands such as Uniqlo, SKIMS, CASETiFY and Zadig & Voltaire, as well as to participate in the visual universe of Karol G's album Mañana Será Bonito.