Guia Fedex and DHL. Tracking, Diptych. From the series Terms and Conditions, 2022

Rodrigo Spinel  

From the series Terms and Conditions. Chinese ink on Fabriano paper 250 g. Overall Frame size: 52 cm H x 86 cm W x 4 cm D. Overall Image size: 32 cm H x 50 cm W. Individual size: Frame size: 52 cm H x 43 cm W x 4 cm D. Image size: 32 cm H x 25 cm W. Tinted Popped wood Frame

The project is based in the contrast of the two images, the air waybill and the postage stamp, from different times but similar in their function. The artist seeks to enlighten the change in the use of the image, to reflect on how some languages disappear due to the globalization and new ones emerge with unified visual parameters. Formerly the stamps told stories from a country, a place through their image, nowadays the air waybill is a contract with terms and conditions.

----

This artwork presents a compelling diptych featuring meticulously framed shipping labels from FedEx and DHL, showcasing their iconic logos and barcodes. Each label is mounted on a neutral fabric backdrop, emphasizing their aesthetic value. The FedEx label, with its characteristic purple and orange logo, juxtaposes the DHL label's vibrant red and yellow. The detailed text and fine print on each label invite viewers to ponder the intersection of commerce and art, transforming mundane objects into a visual narrative. The contrast between the labels' intricate details and the simplicity of their presentation underscores the global reach and mechanistic precision of modern logistics. The wooden frames add a touch of warmth, enhancing the tactile experience. This artwork uniquely elevates the ordinary into an exploration of branding and globalization's invisible networks, inviting viewers to reconsider the mundane and unnoticed aspects of everyday life.