Farniente, 2018

Pierre Moreau  

A former international advertising photographer, Pierre Moreau has been exhibiting his beach scenes in festivals, galleries and museums for around ten years. Its poetic images, sublimating reality, aim to accompany us in our lives and our interiors through a soothing contemplation.

He is the eldest son of a family of five children, of an idealistic and adventurous senior civil servant father whose missions will cause the family to move 8 times in 17 years (Vichy, Dole, Baden-Baden, Mainz, Versailles, La Celle- Saint-Cloud, Rabat and Brussels)

Passionate about photography and music, in 1960 he joined the Royal Conservatory of Music (Flute) and the National School of Visual Arts (ENSAV) photography section of La Cambre in Brussels from which he graduated in 1964. He will, by elsewhere, part of the Jeunesses Musicales de Belgique orchestra led by the Greek conductor and composer Julien Ghyoros.

From 1966 to 1970 he experienced the exciting beginnings of European construction up close as a freelance press photographer for the European Commission. At the same time, the advertising campaigns he carried out for INNOVATION department stores made him known in advertising circles.

In 1971 he produced his first Renault catalog for Publicis Paris in Normandy. Twenty-eight years of collaboration followed, mainly on Renault budgets.

This experience acquired in car photography led him to build in 1979 the first studio in Belgium specializing in automobile photography equipped with a “complete cyclo". Armed with this tool, he will also work for many large companies such as IBM, Microsoft, Pioneer, Polaroid, RTL, Gaz de France, Loterie Nationale, Société Générale, Merryl Lynch (USA), Coca-Cola, Royal Canadian Mint or Dexia etc.

Increasingly complex visuals offered by agencies led him to invent a photographic editing technique analogous to shooting that he called “direct nesting". He frequents the major studios of Paris, Nice, NY, Turin, Düsseldorf.

From 1980-1983 he gave advertising photography courses at the Academy of Fine Arts in Charleroi.

When he retired, a cultural non-profit organization “l'Abri aux ifs" offered him to accompany with some large prints the presentation by its author Hubert Nyssen (Founder of the famous Actes-Sud publishing house) of his work “Le Nom of the tree "

After advertising, for Pierre Moreau it will be the beginning of a new, more personal journey oriented towards pictorial photography.

Some exhibition events will offer him new encounters and opportunities: Between 2011 and 2021, ten annual group exhibitions at “Truc-troc Art-design" at the Palais des Beaux-Arts in Brussels. In 2019 the city of Ostend is exhibiting during the summer period, on the Albert 1er promenade along my sea, 27 large formats of its beaches, each accompanied by a poem by the poet Isabelle Bielecki. From March to September 2020, the Seed Factory Image House is devoting a retrospective to him with the publication of a 160-page catalog on his career.

In 2022 six of his works will be included in the real estate heritage of the Brussels-Capital Region.