11 [HH] Art Gallery

Miami - The United States

DEPERO. Futurism & Advertising

Miami From 6 March to 23 April 2021

Presentation
Address

Presentation

"The art of the future will be powerfully advertising art."

So wrote in the early 1930s Fortunato Depero, the futurist artist who more than any other will contribute to the evolution of advertising in Italy. His historic collaboration with Davide Campari made him a true symbol of the new industrial culture.
Painter, sculptor, set designer, costume designer and graphic designer, Depero remodeled the concept of lettering and illustration with the aim to obtain the strongest visual impact and create posters and billboards that immediately polarized attention.
Depero's advertising revolution shaped the collaborations with important Italian companies such as Magnesia and Acqua San Pellegrino, Strega liqueur, Schering pharmaceutical, and above all with Campari, for which he also designed the iconic bottle in the shape of an inverted goblet in 1932, confirming himself as a precursor of product marketing and branding as we know them today.

Depero revised and reshaped the canons of poster, focusing on visual immediacy, essentiality of forms and strength of the typeface. His gritty, aggressive and explosive style, characterized by bold coloristic combinations of spot colors, still makes him a source of inspiration for contemporary designers today.

In partnership with:
GALLERIA MATTEOTTI, Turin IT.

Address

Details

Roma, Via Giulia 103/A
00186, Roma
Italy

Fortunato Depero, Uova a sorpresa Unica, Fine Art Drawings

Fortunato Depero, Re di denari, Fine Art Drawings

Fortunato Depero, Strega, Fine Art Drawings

Fortunato Depero, Elasticità di gatti, Painting

Fortunato Depero, Acqua San Pellegrino, Fine Art Drawings

Fortunato Depero, New York-Harlem in Jungle Jazz, Fine Art Drawings

Fortunato Depero, Bulloni e viti, Fine Art Drawings

Fortunato Depero, Cantiere sonoro, Fine Art Drawings

Fortunato Depero, New York. Donna + Grattacieli, Fine Art Drawings

Fortunato Depero, Presbitero (uomo-matita), Fine Art Drawings

Fortunato Depero, Dentro e fuori l'osteria, Fine Art Drawings

Fortunato Depero, Danza del vento, Fine Art Drawings

Fortunato Depero, La rivista del popolo d'Italia, Fine Art Drawings

Fortunato Depero, Bitter Campari - l'aperitivo, Fine Art Drawings

Fortunato Depero, Visioni simultanee. Terra + cielo, Fine Art Drawings

Fortunato Depero, Citrus, Fine Art Drawings

Fortunato Depero, Campari nel cuore, Fine Art Drawings

Fortunato Depero

Italy