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Fortunato Depero

Italy

"The art of the future will be powerfully advertising art."

So wrote in the early 1930s Fortunato Depero, the futurist artist who more than any other will contribute to the evolution of advertising in Italy. His historic collaboration with Davide Campari made him a true symbol of the new industrial culture.

Painter, sculptor, set designer, costume designer and graphic designer, Depero remodeled the concept of lettering and illustration with the aim to obtain the strongest visual impact and create posters and billboards that immediately polarized attention.

Depero's advertising revolution shaped the collaborations with important Italian companies such as Magnesia and Acqua San Pellegrino, Strega liqueur, Schering pharmaceutical, and above all with Campari, for which he also designed the iconic bottle in the shape of an inverted goblet in 1932, confirming himself as a precursor of product marketing and branding as we know them today.

Depero revised and reshaped the canons of poster, focusing on visual immediacy, essentiality of forms and strength of the typeface. His gritty, aggressive and explosive style, characterized by bold coloristic combinations of spot colors, still makes him a source of inspiration for contemporary designers today.

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Fortunato Depero, Omposs/Oboloto/Palo..., Fine Art Drawings

Fortunato Depero

Omposs/Oboloto/Palo..., 1916
37.8 x 29.1 inch
Fine Art Drawings

$ 119,463

Fortunato Depero, Vogue, Painting

Fortunato Depero

Vogue, 1929
9.9 x 8.9 x 0.2 inch
Painting

$ 30,180

Fortunato Depero, Trento - Bondone Corsa in Salita, Fine Art Drawings

Fortunato Depero

Trento - Bondone Corsa in Salita, 1928
10.4 x 9.4 x 0 inch
Fine Art Drawings

$ 22,132

Fortunato Depero, Strega, Fine Art Drawings

Fortunato Depero

Strega, 1928
9.7 x 6.6 inch
Fine Art Drawings

$ 10,060

Fortunato Depero, Strega, Fine Art Drawings

Fortunato Depero

Strega, 1928
12.4 x 9.1 inch
Fine Art Drawings

$ 10,060

Fortunato Depero, Citrus, Fine Art Drawings

Fortunato Depero

Citrus, 1928
11.8 x 8.3 inch
Fine Art Drawings

$ 10,060

Fortunato Depero, La rivista del popolo d'Italia, Fine Art Drawings

Fortunato Depero

La rivista del popolo d'Italia, 1926
12 x 8.3 inch
Fine Art Drawings

$ 8,803

Fortunato Depero, Presbitero (uomo-matita), Fine Art Drawings

Fortunato Depero

Presbitero (uomo-matita), 1926
9.6 x 7 inch
Fine Art Drawings

$ 8,803

Fortunato Depero, Bulloni e viti, Fine Art Drawings

Fortunato Depero

Bulloni e viti, 1924
11.4 x 9.1 inch
Fine Art Drawings

$ 10,060

Fortunato Depero, Acqua San Pellegrino, Fine Art Drawings

Fortunato Depero

Acqua San Pellegrino, 1928
11.5 x 8.2 inch
Fine Art Drawings

$ 10,060

Fortunato Depero, Uova a sorpresa Unica, Fine Art Drawings

Fortunato Depero

Uova a sorpresa Unica, 1927
12 x 8.3 inch
Fine Art Drawings

$ 10,060

Fortunato Depero, Campari nel cuore, Fine Art Drawings

Fortunato Depero

Campari nel cuore, 1927
12 x 8.3 inch
Fine Art Drawings

$ 11,318

Fortunato Depero, Bitter Campari - l'aperitivo, Fine Art Drawings

Fortunato Depero

Bitter Campari - l'aperitivo, 1927
9.6 x 8.6 inch
Fine Art Drawings

$ 11,318

Fortunato Depero, Dentro e fuori l'osteria, Fine Art Drawings

Fortunato Depero

Dentro e fuori l'osteria, 1925
11.6 x 9.1 inch
Fine Art Drawings

$ 12,575

Fortunato Depero, Cantiere sonoro, Fine Art Drawings

Fortunato Depero

Cantiere sonoro, 1932
10 x 15.3 inch
Fine Art Drawings

$ 12,575

Fortunato Depero, Uomo+Casa, Painting

Fortunato Depero

Uomo+Casa, 1923
12.6 x 11 inch
Painting

$ 18,863

Fortunato Depero, Re di denari, Fine Art Drawings

Fortunato Depero

Re di denari, 1932
12.4 x 17.1 inch
Fine Art Drawings

$ 25,150

Fortunato Depero, Arance e limoni, Painting

Fortunato Depero

Arance e limoni, 1927
24.4 x 17.3 inch
Painting

$ 62,875

Fortunato Depero, Visioni simultanee. Terra + cielo, Fine Art Drawings

Fortunato Depero

Visioni simultanee. Terra + cielo, 1931
17.5 x 23.5 inch
Fine Art Drawings

$ 56,588

Fortunato Depero, Danza del vento, Fine Art Drawings

Fortunato Depero

Danza del vento, 1920
22.8 x 22.8 inch
Fine Art Drawings

$ 62,875

Fortunato Depero, New York-Harlem in Jungle Jazz, Fine Art Drawings

Fortunato Depero

New York-Harlem in Jungle Jazz, 1930
16.9 x 18.9 inch
Fine Art Drawings

$ 75,450

Fortunato Depero, Elasticità di gatti, Painting

Fortunato Depero

Elasticità di gatti, 1935
11.8 x 16.7 inch
Painting

$ 113,176

Fortunato Depero, New York. Donna + Grattacieli, Fine Art Drawings

Fortunato Depero

New York. Donna + Grattacieli, 1930
24.2 x 17.3 inch
Fine Art Drawings

$ 62,875

DEPERO. Futurism & Advertising

11 [HH] Art Gallery

DEPERO. Futurism & Advertising
From March 6 To April 23, 2021

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