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Fortunato Depero

Omposs/Oboloto/Palo..., 1916

$ 119,463

Palo..., 1916

Name: Omposs/Oboloto/Palo...
Brand: Artsper
SKU: 1014219
Price: 95000 EUR
Availability: InStock

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$USD 119,463

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The artwork is available for pickup from the gallery in Roma, Italy

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11 [HH] Art Gallery

Miami, The United States

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Fortunato Depero, Omposs/Oboloto/Palo...

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About the work

Medium

Fine Art Drawings : ink
Dimensions cm | inch

96 x 74 cm 37.8 x 29.1 inch
Support

Fine Art Drawings on paper
Framing

Not framed
Type

Unique work
Authenticity

Work sold with an invoice from the gallery
and a certificate of authenticity
Signature

Hand-signed by artist
About the artwork

Artwork sold in perfect condition

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Delivery

Artsper's galleries deliver artworks worldwide, and using specialised carriers. The artwork is available for pickup from the gallery in Roma, Italy or can be delivered to the address of your choice within 1 to 2 weeks after validation of your order. The work is insured during transport, so it's risk-free.
Origin: Italy
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Free return

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Collector’s Guide

Colours: Fine Art Drawings Red

Artist

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Fortunato Depero

Italy

"The art of the future will be powerfully advertising art."

So wrote in the early 1930s Fortunato Depero, the futurist artist who more than any other will contribute to the evolution of advertising in Italy. His historic collaboration with Davide Campari made him a true symbol of the new industrial culture.

Painter, sculptor, set designer, costume designer and graphic designer, Depero remodeled the concept of lettering and illustration with the aim to obtain the strongest visual impact and create posters and billboards that immediately polarized attention.

Depero's advertising revolution shaped the collaborations with important Italian companies such as Magnesia and Acqua San Pellegrino, Strega liqueur, Schering pharmaceutical, and above all with Campari, for which he also designed the iconic bottle in the shape of an inverted goblet in 1932, confirming himself as a precursor of product marketing and branding as we know them today.

Depero revised and reshaped the canons of poster, focusing on visual immediacy, essentiality of forms and strength of the typeface. His gritty, aggressive and explosive style, characterized by bold coloristic combinations of spot colors, still makes him a source of inspiration for contemporary designers today.