More, 2016

Juan Pablo Castro  

The artwork presents a striking neon sign spelling out the word "More" in flowing cursive script against a stark black background. This piece commands attention with its luminous glow, emanating a sense of modernity and boldness. The choice of white neon light creates a stark contrast, emphasizing the simplicity yet profound impact of the single word. The underlining beneath the letters adds a dynamic underline, reinforcing the commanding presence of the text. The smooth, continuous lines of the script suggest a feeling of perpetuity, urging viewers to contemplate notions of desire and ambition. This minimalist design encapsulates a powerful message with elegant precision, making it a captivating focal point in any setting.

Castro's background as an industrial designer has made him interested in the little things in life that make a difference. With a fascination for color and shape, Castro translates his personal experiences into images that present characters, situations, and stories, combining elements from daily life under his distinctive perception, with a particular twist that makes each frame a piece of art