The Undrinkable Can (nº506) (3), 2024

QSTNMRK  

The Undrinkable Can is a satirical art project aimed at highlighting the environmental disaster and alarming health problems caused by the Coca-Cola Company.

The concept: a limited edition of 1,500 custom-made cans, redesigned in a satirical manner, filled with Coca-Cola and permanently sealed, therefore impossible to open. Each can is sold with its numbered display box and 39 g of sugar, the exact quantity found in a standard can of Coke.

At the end of the sale, 100% of the profits from “The Undrinkable Can" will be invested in a short sale against Coca Cola shares on Nasdaq.

The pricing mechanism:

First come, first served! Each can comes with its own uniquely numbered display case. The first can was sold for $1, the second can for $2, the third for $3, and so on. The price you pay is your can number.

Art has always been difficult to value What if, for once, it was the market itself that determined the value of a piece?

Quote from few Media:

- PURPLE MAGAZINE: “This project is a blend of creativity and activism“

- NUMERO MAGAZINE: “This collective, QSTNMRK, could already be announced as the next viral phenomenon in the art world, one to watch closely."

-DESIGN BOOM: "In a bold fusion of art and activism, The Undrinkable Can emerges as a poignant commentary on the environmental and health impacts of Coca-Cola's universal presence."

- ANTIDOTE: “This Undrinkable Can is shacking the art world."

- LA LISTA: “The most curious Art piece of Zona Maco Art fair 2024"