Martin Adolfsson

Born and raised in Sweden, Martin Adolfsson now lives in New York City. Equally fascinated by the art of photography and the possibilities new technologies offer, his work lives at the intersection of photography, technology and behavior.  

His acclaimed book Suburbia Gone Wild and its minimalist photography focus on the search for identity among the new upper middle class in eight emerging economies. For it, Adolfsson traveled the world disguised as a potential home buyer and captured photos of nondescript model homes.

The project was described by curator Petek Sketcher as “amusing and awkwardly eerie, as Adolfsson documents a curious phenomenon that looks more and more like the constructed world of The Truman Show." Some of the photographs have been shown at Hagedorn Gallery in Atlanta, and the series appeared in publications like The Atlantic, Slate, La Repubblica (Italy), and CNN among many other places.