Martina Rotlingova

"My work critically reacts to the current situation in woman’s world, on how she is perceived and how the postmedial time influences us. I am interested in popculture and beauty ideal of our time. I try not to stay limited to a simple commentary and overpainting perfect fashion images.

My focus is directed to a truer testimony, to suggest a negative impact on life of modeling, advertising and models themselves as our ideal of beauty. I use the ultimate photo products from advertising campaign which go through the process of deformation and exposes fake image of a beautiful pictures.

These have tendency of hyperrealism to underline the topic. Contrary to these, I also work on "blurred" images which show the woman how they try to fit into this perfect idea of beauty. "