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Pantone's Colour of the Year: Ultra Violet

Since 2000, Pantone has chosen each year a colour to represent the upcoming year. For Pantone, colours are an integral part of how culture expresses the attitudes and emotions of our time. To make their choice, Pantone Colour Institute's experts first analyse films, fashion, design, art, sports, travel ... in short, the multiple aspects of culture. Next, following two days of secret debates, the colour is elected. To be selected, a colour must bear some relation to the events and feelings of the coming year.

This year, ultra violet has been chosen as the representative of 2018. A symbol of hope after the tumultuous events of 2017, the colour signifies originality, imagination and future discoveries - just about everything the world needs to get started (and we hope to continue) the year .

Purple has a rich history that spans several centuries. Used by Renaissance painters for the Virgin Mary's robes as well as those of angels. It is also used for ropes worn by Catholic bishops, a tradition that continues today. In the 18th century it became an emblem of royalty and the colour was worn not only by the royal families but also by nobles as a symbol of their status.

During the last century, violet first served as a representation of the growing feminist movement. Suffragettes wore purple ribbons pinned to their clothes to demand equality with men. The colour was then used by the icons of rock, and became a symbol of eccentricity and nonconformity. Prince used it as one of his iconic signs (think Purple Rain), and the colour was also often worn by David Bowie and Jimi Hendrix.

This is only a small fraction of violet's rich history. Lastly, let's not forget that the ultra violet, with its association to the cosmos, also makes us think of what is beyond and makes us dream…

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