Price crash, 2013
Print : Digital color print · 63 x 55 x 1 cm 24.8 x 21.7 x 0.4 inch · Ready to hang
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Verified Reviews : 9.6/10
About the artwork
Type
Print : numbered and limited to 150 copies
Condition
Artwork sold in perfect condition, framed, ready to hang
Authenticity
Sold with certificate of Authenticity from Pictures on Walls
Invoice from the gallery
Signature
Hand-signed by artist
Technique & Support
Dimensions ( cm • inch )
63 x 55 x 1 cm 24.8 x 21.7 x 0.4 inch Height x Width x Depth
Artwork dimensions including frame
68 x 60 x 2 cm 26.8 x 23.6 x 0.8 inch
Sold by
Art gallery
Credentials
Vetted seller since 2019 • Top Seller
Description
This bold work captures a moment of commercial chaos in a supermarket. Dominated by a gray palette, it depicts shelves filled with products, accentuating the mundane, everyday environment. In the center, a figure lies on the ground, crushed by a bright red flash emblazoned with the message "Price crash!" This striking contrast immediately catches the eye and prompts reflection on mass consumption and its implications. Details such as scattered debris and hanging signs add dynamics to the scene, reinforcing the sense of disorder. The artistic interpretation subtly critiques the impact of enforced price cuts, inviting reflection on our relationship with consumption and modern capitalism. A work that challenges and leaves no one indifferent.
Presentation
Dran, born in 1980 in Toulouse, is a French street artist renowned for his satirical and poetic works that explore the failings of contemporary society. After training at the Beaux-Arts, he moved away from academicism to immerse himself in the street art movement, notably as part of the DMV team.
His unique style blends gentleness and provocation, violence and humor, through characters confronting the harshness and absurdity of the world around them. Recurring themes such as the environment, consumerism, politics, and religion are dissected in his creations.
Dran uses a variety of techniques and media, including illustrations, drawings , stencils, lithographs, paintings, prints , and photographs. His works are famous for being used on commercially available cardboard.
In 2023, Dran achieved notable success with the auction of his work "Stradivarus" (2017), a 100 x 81.5 cm oil on canvas, which sold for €106,600, surpassing its initial estimate of €60,000 to €80,000. This sale highlighted Dran's rise in the urban art market, cementing his position as one of the most influential contemporary artists.
In 2024, Dran participated in several international exhibitions, strengthening his presence on the global art scene. His works continue to captivate a diverse audience, combining social criticism and aesthetics, and are sought after by collectors and institutions. In 2025, he participated in the 9th edition of the Street For Kids charity event, exhibiting his creations at the Hôtel Mona Bismarck in Paris on March 24.
In 2025, Dran participated in the 9th edition of the charity event Street For Kids, exhibiting his works at the Hôtel Mona Bismarck in Paris on March 24. This participation highlights his involvement in socially engaged artistic initiatives while maintaining strong visibility in the international street art scene.
Dran remains a key figure in street art, whose creations transcend the walls of the street to reach a global audience.
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