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Victoriano, Medusa

Victoriano Medusa, 2015

View in a room Drawing 35.4 x 37.4 x 1.2 inch Unique artwork

$3,341

+$233 Delivery fees for United States Shipped in time for Christmas : Less than one week

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Victoriano, Medusa
Description
  • Offered by the gallery

    Professional art gallery
    Marbella - Spain

  • Authenticity

    Work sold with an invoice from the gallery
    and a certificate of authenticity

  • Signature

    Hand-signed by artist

  • Medium

    Drawing : pencil, ink

  • Themes

    Pop Art

  • Support

    Drawing on paper

  • Type

    Unique work

  • Dimensions cm | inch

    35.4 x 37.4 x 1.2 inch

  • Framing

    Beige wood frame with glass

  • Collector’s Guide

  • About the artwork

    With a self-professed obsession with luxury iconography, Victoriano contemplates brands imagery and status, "hijacking" their elite character and reflecting upon their meaning in culture. "Cash & Carrier" embodies the artist's response to "Brandalism", the critical subversion of corporate messaging popularized by Banksy and Shepard Fairey.

    Rather than continuing the hackneyed dialogue of overtly negative associations with branding begun in the 2000's, Victoriano positively appropriates the carefully crafted character of the world's most elite luxury brands. In a practice he calls "Uppertising" or "Prada-ism", he lends brands' elite qualities to himself to bring awareness to broader social behaviors.

    Victoriano's work playfully imitates the common act of brand appropriation, which usurps a brand's character to enhance a user, and explores notions of transforming a branded artifact (for instance, the shopping "carrier" from a purchase) into the actual object of desire. When it comes to wearing luxury brands in contemporary society, Victoriano reminds us that we are all appropriators.

    • Tags
    • pop art

Delivery

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The artwork is available for pickup from the gallery in ( Marbella , Spain) or can be delivered to the address of your choice less than a week after validation of your order. The work is insured during transport, so it's risk-free.


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Victoriano

Spain

Victoriano was born in 1981 in Spain. At the age of 15, he developed a passion for graffiti and began to tag walls of his district, anonymously or under nicknames. He began in the luxury industry and worked as the artistic director and designer for major brands like Louis Vuitton and Kenzo. In 2009, he gave up this career and joined the Graffiti company, a designer company based in UK, but also Spain and Hong Kong.

Victoriano draws inspiration from many elements. His passion for luxury and urban art make his work explosive and unique. The artist tackles major brand logos but also of key products, he twists their design in order to obtain it under his name. Since 2014, the artist is focused on producing works, devoted to his Cash&Carrier collection.

Victoriano's work is part of several private collections.
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Victoriano, Medusa
Victoriano, Medusa

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