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Victoriano Medusa, 2015

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$USD 3,546

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The artwork is available for pickup from the gallery in Marbella , Spain

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Victoriano, Medusa
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Informations about this artwork
  • Medium

    Drawing : pencil, ink

  • Dimensions cm | inch

    35.4 x 37.4 x 1.2 inch

  • Support

    Drawing on paper

  • Framing

    Beige wood frame with glass

  • Type

    Unique work

  • Authenticity

    Work sold with an invoice from the gallery
    and a certificate of authenticity

  • Signature

    Hand-signed by artist

  • Offered by the gallery

    Professional art gallery
    Marbella - Spain

  • About the artwork

    Artwork sold in perfect condition

    With a self-professed obsession with luxury iconography, Victoriano contemplates brands imagery and status, "hijacking" their elite character and reflecting upon their meaning in culture. "Cash & Carrier" embodies the artist's response to "Brandalism", the critical subversion of corporate messaging popularized by Banksy and Shepard Fairey.

    Rather than continuing the hackneyed dialogue of overtly negative associations with branding begun in the 2000's, Victoriano positively appropriates the carefully crafted character of the world's most elite luxury brands. In a practice he calls "Uppertising" or "Prada-ism", he lends brands' elite qualities to himself to bring awareness to broader social behaviors.

    Victoriano's work playfully imitates the common act of brand appropriation, which usurps a brand's character to enhance a user, and explores notions of transforming a branded artifact (for instance, the shopping "carrier" from a purchase) into the actual object of desire. When it comes to wearing luxury brands in contemporary society, Victoriano reminds us that we are all appropriators.
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Themes: Black and white, Pop Art




Victoriano was born in 1981 in Spain. At the age of 15, he developed a passion for graffiti and began to tag walls of his district, anonymously or under nicknames. He began in the luxury industry and worked as the artistic director and designer for major brands like Louis Vuitton and Kenzo. In 2009, he gave up this career and joined the Graffiti company, a designer company based in UK, but also Spain and Hong Kong.

Victoriano draws inspiration from many elements. His passion for luxury and urban art make his work explosive and unique. The artist tackles major brand logos but also of key products, he twists their design in order to obtain it under his name. Since 2014, the artist is focused on producing works, devoted to his Cash&Carrier collection.

Victoriano's work is part of several private collections.
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Victoriano, Medusa
Victoriano, Medusa